SUNNYLiFE's new season beach towels have just landed and there's something exciting in store for the whole family!

Whether you prefer luxe and fluffy or light and compact, everyone has their favourite beach towel! That's why there's nothing worse than jumping out of the surf to find your kids or partner drying off with the towel you'd been secretly hoping to keep for yourself!

With a towel to suit every family member's style and personal preference, there will never be confusion about whose towel is whose again! From chic Beach Towels to Luxe Games Towels and the cutest Kids Hooded Towels, SUNNYLiFE has everyone covered! Here are our favourite beach towels from the new collection and why you'll wish you owned them already!

Summer Stripe Beach Towel

If you love keeping beach trips simple and light, the Summer Stripe Beach Towel is perfect for you! Made from 100% combed cotton with an absorbent terry towelling backing, these Beach Towels are soft to touch and lightweight to carry, meaning you get the best of both worlds! In two sweet summer colours and with a luxe cotton fringe, SUNNYLiFE Beach Towels are an on-trend essential.

Luxe Games Towel, Terracotta

The Terracotta Luxe Games Towel is designed to keep the whole family busy! This summer essential doubles up as a game board, with wooden games pieces included to play Chess or Checkers. Plus, this luxe towel is made from Premium Jacquard Terry Towelling for ultimate comfort, so lounging on the sand just got a whole lot more luxurious!

Sand-Free Microfibre Towel, Sun Face

From the exclusive Daimon Downey x SUNNYLiFE Collaboration, the Sun Face Microfibre Towel is lightweight, convenient and ultra-trendy. Made from 100% Microfibre Polyester, the Sun Face Towel is essential for those who like a beach towel to be quick drying and compact. For convenience from the pool to the gym, the Microfibre Towel comes with a reusable storage pouch, so you can bring it with you no matter where you go!

Beach Hooded Towel

Made for kids on the go, SUNNYLiFE Hooded Beach Towels are perfect for salty swims, bath time fun and poolside playdates. With a range of super adorable designs, the little ones will love to cosy up under the Hooded Beach Towel and get dry. With a towel this comfy and cute the big kids will be after one for themselves too. Sorry adults - you might not fit!